One jar of jellybeans of unknown quantity, 24 intelligent EMBAers taking their best guess. Guesses ranged from 153 to 260, with an average of 191.5. The correct answer? 196 (bah, I underguessed by 2). The lesson? That a collective effort towards the solving of a problem synthesizes different ways of looking at the same issue - that is, everyone brings their own theory to the the table. This aggregation of knowledge tends to produce results that are more accurate than those done by individual "experts".
So I asked the question: could we have been influenced by the prior guesses of our classmates? After all, each guess was public and sequential. Sure enough, it's a risk that your data will be skewed if knowledge is NOT independent.
How to take advantage?
- Leverage web searching and the power of Google's ability to draw relationships through search engine optimization - this is harnessed not just through effective meta tags within your site, but also by having other sites link to yours.
- Use Google trends to measure the popularity and likelihood of outcomes through search activity. Or you could use the clearly much better named Alexa.com for the same purpose.
- Analysis of email flows can identify which individuals are communications gatekeepers.
Geez. There is so much we can do.
Note to self re: minute taking - we should have done the note taking from the Entropy meeting using Google docs and collaborated on the fly.

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